About prc

Hi, I’m Peter Robert Casey. Most people call me “PRC” because Peter Robert Casey sounds way too regal. I'm a down-to-earth dude. 

I serve as CEO and Executive Chairman of JDS Sports, a hoops-centric holding company with stakes in SLAM, Five-Star Basketball, and Sports Passport. Before JDS, I steered and stewarded online communities both brand-side and agency-side for the New York Knicks, Nike Basketball, and Nike Baseball.     

I’m a believer, husband, and father. And I have an unhealthy obsession with Dr. Naismith’s creation. If you're interested in connecting, please drop a line.